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Keeping such close control helps, because most aftermarket aficionados order accessories within months of buying their cars. "We also have redundant equipment so that if, say, five customers all want more mats one week, we can deliver to all five right away. "That way I'm sure my data is accurate," MacNeil explains. He insists, for example, on taking his own digital-laser measurements of each production vehicle rather than borrowing specs from the carmaker. Pumping out mats in China would cost considerably less (they've never actually researched the possibility), but MacNeil believes there's a competitive edge to having his factory next to his office and not half a world away.
![weather tech weather tech](https://www.trucklogic.com/images/F143972404.jpg)
Backed by a new made-in-America marketing campaign in national publications such as the New York Times, sales soared, despite the Great Recession.
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Then MacNeil decided-against the advice of bankers and lawyers, as portrayed in the ad-to bring production in-house in 2007. Its thermoplastic elastomers don't turn brittle in midwestern subzero temperatures or break down in summer heat. His product features deep channels to trap water, road salt, mud and sand, and edges that ride all the way up to the top of each foot well-a sine qua non for picky car owners trying to protect their investments. Then MacNeil came up with the idea of digitally measuring each vehicle for a precision-fit liner to replace standard mats that flop around on the floor. Soon he shortened supply lines by finding an American contract manufacturer. So at the age of 30 MacNeil took out a $50,000 second mortgage and began importing expensive mats from the United Kingdom. sales for the automotive high-performance outfit AMG, now a unit of Daimler AG, when he noticed the poor quality of car floor mats, even for luxury vehicles. In 1988 MacNeil was vice president of U.S. "WeatherTech has been very aggressive, so they've gone to the very forefront of the made-in-America trend in our business." "His belief in his product is bone-deep, and he puts a lot of money behind it," says Chris Kersting, president and CEO of the Special Equipment Market Association, the trade group for a $31 billion auto-aftermarket industry. After nearly a decade of double-digit annual growth, sales were about $400 million last year, with estimated pretax profits of more than $100 million. The company is the largest consumer of sheet plastic in America. They export to 21 foreign markets around the world. WeatherTech designs its packaging and prints all of its materials in-house, right down to a tiny product catalog the size of a pocket map with one of MacNeil's American-manufacturing screeds on the inside cover. He forges all of his own tooling for 18,000 different parts, including pickup -bed liners, mud flaps and other auto accessories.
![weather tech weather tech](https://cueanthonyracing.com/wp-content/uploads/2021/11/TechShade_2_Rolled_CU-115.jpg)
He employs 1,000 workers at six factories and 400,000 square feet of factory space in suburban Chicago. And -MacNeil has bet big on that approach. While there are sound operational reasons for keeping his manufacturing local, for him a big draw for making his $150 (on average) floor mats in America is that in an age of outsourcing, "Made in the U.S.A." sells. If you have any questions in the meantime, don’t hesitate to contact our parts department directly and visit us at the dealership.Not that MacNeil is some jingoistic super-patriot. All you have to do is place your order online, and we’ll give you a call as soon as it’s ready to pickup. Whether you’re considering maintenance, repairs, or accessorizing your vehicle, you can ensure you’re getting the right product at a fair price by purchasing your parts and accessories directly from our parts department. In fact, using factory parts over aftermarket parts can be the difference between having a car that lasts for ten years or more and a car that dies out prematurely. Our parts department keeps a large inventory of factory OEM parts in stock at all times, because we know how important it is to fit the vehicles we’re servicing with genuine manufacturer parts. That means delivering genuine OEM parts to our customers whether they’re planning a DIY home auto project, need repairs at our dealership, or want to improve their car with new accessories. Open Today! Parts: 7:30am-6pm | Call us at: 44Īs your automotive dealership, we’re dedicated to delivering high-quality service to you at every step of the car ownership process.